Category Archives: Staging

Can Home Staging Really Win Over Buyers?

Eighty-one percent of REALTORS® who represent buyers say that staged homes make it easier for their home buyers to visualize a property as their future home. Forty-six percent of buyer agents also reported that staging makes their buyers more willing to tour a home they viewed online, and 45 percent say that buyers tend to view the value of the home more positively if it is decorated to buyers’ tastes.

Twenty-eight percent of agents said their buyers are even more willing to overlook other property faults if a home is staged, according to NAR’s survey.

Buyer agents also say that staging can potentially influence how much their buyers are willing to offer for a home. According to the survey, thirty-two percent of buyer agents surveyed say that staged homes increase the dollar value buyers are willing to offer for a home by 1 percent to 5 percent; 16 percent said it could increase offers by 6 percent to 10 percent.

However, not everyone chooses to stage a home in prepping it for sale. Forty-four percent of seller agents say they only suggest that sellers declutter and fix property faults, and they do not recommend that their clients should professionally stage the home.

Indeed, about 34 percent of seller agents surveyed say they stage all the homes they list; 13 percent stage only “difficult” homes to sell; and 4 percent only stage high-priced homes they list, according to the NAR survey.

Here are additional findings from the NAR survey:

  • The median dollar value to stage a home: $675 per home
  • Among homes that are staged, here’s how it is often paid for: 62 percent of sellers’ agents offer the home staging servicing to sellers; 39 percent say that the sellers pay for staging prior to the home being listed; 10 percent of sellers pay for staging after the home is sold; and 3 percent of agents’ firms pay for the home staging service.
  • The three most important rooms to be staged for buyers: living room, kitchen, and master bedroom.

By REALTOR® Magazine Daily News

Staging and Selling Your Home

I posted the video link below to highlight a great example of a home properly staged.  See for yourself why this home was under contract in three days at full asking price.  If the video doesn’t launch you can see the video at http://www.davidsteelerealestate.com

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Preparation for listing began with a meeting several weeks before we listed the house.  A list of ten or so items was suggested and the reasons why each item was important was explained.  We started by improving curb appeal: adding a wreath and a hanging plant to focus the eye at the front entry and planting colorful flowers to make the home stand out. Decluttering was accomplished by placing excess furniture in storage and reducing knick-knacks and family pictures without stripping the house of personality.

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Paint was freshened up as needed and a few minor cosmetic issues were addressed that might have given potential buyers pause.

The kitchen had already been renovated,  KITCHEN2but as you can see below it was polished and staged to make it a highly desirable in a house at this price.

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As a finishing touch we focused on helping the next owner imagine themselves living in this house, enjoying the outdoor spaces. BACK7 BACK4MASTERBR1MASTERBR4

 

The MBR sealed the deal.  Who couldn’t imagine laying their heads down on a comfortable bed at the end of each day?

And, as you can tell the seller’s hired a talented professional photographer to make sure their home stood out.

Mission accomplished.  What do you think?

Share your tips to keep the conversation going.

Staging a home for sale

In my last post I introduced the idea that “Declutering” is misunderstood.  I’m posting about this because I see it done badly far too often.  When preparing a home begin by getting rid of all the kids stuff they left behind; by having a yard sale or a Goodwill pick-up.  Start big.  Then remove all the clothes you no longer wear.  Prospective buyers will look in your closets and everywhere else too.  Throw away or give away everything you can, then you’re reading to begin staging and getting ready to list your home. Continue reading Staging a home for sale

Decluttering Misunderstood

I recently did an open house for another agent. The homeowner had removed every semblance of personality from the home. Shelves and bookcases were swept clean but every room had excess furniture crowding each room. The net result – each room looked small and unattractive. What do my followers think about staging a home properly? I’ll share my ideas in my next post.

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