Coaching, preparation, staging and patience played an important part in how this home looked on day one of the listing. Patience is required when the standard is to remove all objections before they’re asked. Professional photography, a virtual tour and a broad marketing campaign got the listing noticed. These items set the table and created the ambiance that whet the buyers appetite.
Pricing the home required finesse. My advice to the seller was to wait until the day we listed to set the price. I’m glad we did. Statistics provided by Blanchard & Calhoun’s guru of all things mathematical, Doug Reese, demonstrated that the inventory of homes in this area, in this price range, were equal to or slightly less than 3 months. An evaluation of other comparative market data suggested a lower list price than I preferred. The fact that there were no other homes in this ideally located neighborhood, the house was immaculate and inventory was low led me to suggest a price significantly higher than we anticipated a week earlier.
Coming soon: The final installment
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I posted the video link below to highlight a great example of a home properly staged. See for yourself why this home was under contract in three days at full asking price. If the video doesn’t launch you can see the video at http://www.davidsteelerealestate.com
Preparation for listing began with a meeting several weeks before we listed the house. A list of ten or so items was suggested and the reasons why each item was important was explained. We started by improving curb appeal: adding a wreath and a hanging plant to focus the eye at the front entry and planting colorful flowers to make the home stand out. Decluttering was accomplished by placing excess furniture in storage and reducing knick-knacks and family pictures without stripping the house of personality.
Paint was freshened up as needed and a few minor cosmetic issues were addressed that might have given potential buyers pause.
The kitchen had already been renovated, but as you can see below it was polished and staged to make it a highly desirable in a house at this price.
As a finishing touch we focused on helping the next owner imagine themselves living in this house, enjoying the outdoor spaces.
The MBR sealed the deal. Who couldn’t imagine laying their heads down on a comfortable bed at the end of each day?
And, as you can tell the seller’s hired a talented professional photographer to make sure their home stood out.
Gardens make your property stand out, your home “pops” and garners more attention than your neighbors or most importantly your home is viewed as superior to other homes listed for sale. Selling your home at the price you want, in the time frame you specify is greatly enhanced by a relatively small investment. The icing on the cake? It’s simple. While you live there why not enjoy a beautiful environment. It will make you happy!
In my last post I introduced the idea that “Declutering” is misunderstood. I’m posting about this because I see it done badly far too often. When preparing a home begin by getting rid of all the kids stuff they left behind; by having a yard sale or a Goodwill pick-up. Start big. Then remove all the clothes you no longer wear. Prospective buyers will look in your closets and everywhere else too. Throw away or give away everything you can, then you’re reading to begin staging and getting ready to list your home. Continue reading Staging a home for sale→
I recently did an open house for another agent. The homeowner had removed every semblance of personality from the home. Shelves and bookcases were swept clean but every room had excess furniture crowding each room. The net result – each room looked small and unattractive. What do my followers think about staging a home properly? I’ll share my ideas in my next post.
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